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John Casey - The Art Of Storytelling Around An App

Deciding on the story for your app requires careful thought and creativity. Most stories have a lesson, and indeed most apps do, too. As all app developers know, the production process follows a for

Interaction Design , Storytelling , Apps , Communication

John Casey - The Art Of Launching An App: A Case Study

You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasi

Marketing , mobile , Case Studies , Content Strategy , Product Strategy , Business