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07:02 AM · Nov 17 ,2025
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Melanie Haselmayr - How To Create Effective App Screenshots For Your App Store Page

Slowly but surely, the official app stores of iTunes, Google Play and Windows Phone Marketplace have transformed into a digital battlefield. App developers have to fight for recognition or otherwise

Marketing , Graphics , Apps , Product Strategy , Design

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Ros Hodgekiss - Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. A

Marketing , Newsletters , mobile , Apps , Emails , Content Strategy , Business

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Michael Flarup - How To Market Your Mobile Application

App Store is a competitive environment. Against more than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight? What does it take to get good media

Marketing , mobile , Apps , Business

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Anya Pratskevich - How To Improve Conversions By Localizing An App: A Case Study On “Paper”

When your design looks beautiful and polished, how do you know if it performs well? While it is easy to predict the appeal of a clean and simple UI, design that converts is always a shot in the dark

Marketing , mobile , Apps , Case Studies , Conversion

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Drew Thomas - How To Simplify Mobile App Data With Google Analytics And Tag Manager

Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data c

Marketing , Analytics , mobile , Apps , Analysis

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Paul Boag - 10 Harsh Truths About Corporate Blogging

I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comme

Marketing , Corporate , Business , Blogging

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Lyndon Cerejo - Lessons Learned From A First-Time Appreneur

There are over 2 million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take

Marketing , Communication , Income , Business

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Speider Schneider - The Creative vs. The Marketing Team: Yin And Yang, Oil And Water

Smashing Editorial: Please notice that the language in some parts of this article may be very informal. If you think you might be offended, please stop reading this article now. Instead consider th

Marketing , workflow , Business

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Craig Anderson - The Art Of Content Marketing

A few months ago I went to collect a friend from hospital. Arriving early, I entered the waiting room and noticed in-house magazines stacked by the door. I picked one up, grabbed a coffee and took a

Marketing , Content , Content Strategy , Business

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Nathan Barry - How To Launch Anything

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launc

Community , Marketing , Income , Business

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Dan Redding - How to Create a Promotional Snail Mail Campaign

It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion

Marketing , Advertising , Business Cards , Design , Business

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Fabio Carneiro - How To Raise Your Email Above Inbox Noise

If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helpi

Marketing , Content , Emails , Content Strategy , Business

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Brian Graves - How To Improve Your Email Workflow With Modular Design

Whether you’re in a Fortune 500 company or part a two-person team launching your first web app, email is one of the most important tools for reaching your customer base. But with the ever-growing nu

HTML Emails , Marketing , workflow , Modular Design , Emails , coding , Design Systems

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Simon Schmid - Smart, Effective Strategies To Design Marketing Campaigns

Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could

Marketing , Interaction Design , ux , Content , Business

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Ros Hodgekiss - What 22 Billion Newsletters Tell Us About Designing For Mobile Email

Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what design

Marketing , Newsletters , Frameworks , Responsive Design , mobile , Emails

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Dmitry Fadeyev - Strategic Design: 6 Steps For Building Successful Websites

Web design isn’t art. It involves a whole collection of different skills — from copywriting and typography to layout and art — all fused together to create an interface that not only features a plea

Marketing , ux , Branding , Strategy , Usability , Web Design , Product Strategy

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Jeremy Olson - Tale Of A Top-10 App, Part 1: Idea And Design

My name is Jeremy Olson. I’m a senior in college, living in Charlotte, North Carolina, and this is the story of how my little app beat Angry Birds. I’m writing this because I believe we learn much

Marketing , mobile , Apps , Case Studies , ios , Business

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Paul Scrivens - Web Designer, Be Your Best Promoter

Have you ever had someone flirt with you and they did nothing but demean themselves the whole time? Did that make you attracted to them? Doubtful. Yet, this is how so many individuals seem to handle

Marketing , workflow , Business

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Shay Howe - Banner Advertising for Beginners: Everything I Wish I Knew When I Started

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers t

Marketing , Advertising , Inspiration , Design , Business

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Daved Brosche - Useful Glossaries For Web Designers and Developers

In a day in age where there are just as many freelancers as there are university educated designers, developers, and all around web gurus, it is amazing to me how much many of us don’t know or have

Marketing , Photoshop , seo , Typography , Web Design , Design , Glossaries

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Trevan Hetzel - How To Sell The Value Of The Web To Small-Town Clients

Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in t

Marketing , Clients , Income , Business

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Jeff Gardner - Marketing Rules and Principles for Freelancers

Freelancers have it hard. I mean, really hard. In theory, the idea of working for yourself, of being able to choose who you work with and what you work on, sounds like the perfect job. In practice t

Marketing , Clients , Business

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Kate Davies - Recession Survival Tips For Online Businesses

In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they bec

Marketing , Clients , Customer Service , Income , Business

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Tim Jensen - How To Use Analytics To Build A Smarter Mobile Website

Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take

Marketing , Responsive Design , Analytics , mobile , Apps , Business

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