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07:02 AM · Nov 17 ,2025
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mattward - So You Want To Crowdfund Your Startup App?

If you’re a developer, you know how hard funding and traction are to come by. Most software startups try crowdfunding and fail — they’re doing it wrong! To crowdfund your app, and supercharge your b

Marketing , Apps , Income , Business

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Paul Boag - Social Media Is A Part Of The User Experience

The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider soc

Marketing , Social , ux , Business

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Carla White - Key Ingredients To Make Your App Go Viral

A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rock

Marketing , mobile , Apps , Business

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Victor Yocco - How To Have Users Spread Your Innovation Like Wildfire

As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something m

Marketing , ux , Product Strategy , Innovation , Business

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Jeremy Olson - Tale Of A Top-10 App, Part 2: Marketing And Launch

Our anticipation was building. Between defining our language translation app, sketching it out, obsessively designing and iterating, and juggling other projects — all covered in the first part of ou

Marketing , mobile , Apps , Case Studies , ios , Business

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Travis King - Successful Strategies For Selling Ad Space On Low-Traffic Websites

Upon first thinking about it, the idea of selling advertising on a website or blog with limited traffic seems a bit daft. After all, aren’t most advertisers interested in putting their product in fr

Marketing , Advertising , adsense , Business

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Christopher Butler - Stop Shouting. Start Teaching.

Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that th

Marketing , workflow , E-Commerce , Discussions , Opinion Column

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Chui Chui Tan - Email Newsletter Design: Guidelines And Examples

The fundamental rule for creating an email newsletter is to give it interesting, relevant and up-to-date information that is enjoyable to read. Users sign up for newsletters hoping be informed about

Marketing , Newsletters , Emails , Web Design , Content Strategy , Design

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Juan Diego Rodríguez - The End Of The Free Tier

I love free tiers, and I am not the only one. Everyone loves free things — they’re the best thing in life, after all. But maybe we have grown too accustomed to them, to the extent that a service swi

Marketing , Pricing , Product Strategy , Business

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Paul Boag - How To Use Email To Alienate Your Users

Spam! Monty Python may love it, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing? Most

Marketing , Clients , Inspiration , Emails , Business

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Tim Jensen - Targeting Mobile Users Through Google AdWords

“Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience yo

Marketing , Advertising , mobile , Devices , Business

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Nathan Ford - Craft An Irresistible Price By Focusing On Your Users

This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaini

Marketing , Pricing , Income , Business

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Marc Thomas - Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to

Marketing , Advertising , Responsive Design , mobile , Product Strategy , Business

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Mathias Jakobsen - From Fledgling To Founder: How Designers Can Push Their Creations Into The Real World

The idea that designers are bound to be servants of other people’s and companies’ products is extremely pervasive. Sure, you may build your own design agency but, in the end, that agency is simply a

Marketing , Income , Design , Business

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Yaakov Karda - Lessons Learned After Selling My Startup

August 2021 marks a milestone for me. That’s when we signed an acquisition agreement to sell Chatra, a profitable live chat platform. I co-founded it after shutting down my first startup after a six

Marketing , Career , Strategy , Business

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ZURB - How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Le

Marketing , Content , E-Commerce , Business

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Jonathan Kochis - How To Use Data And Research To Build A Better Mobile Web

The value you bring to any project as a designer or user experience professional isn’t only your ability to execute a series of tasks. Good clients will recognize and appreciate the guidance, recomm

Marketing , mobile , Case Studies , Product Strategy

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John Casey - The Art Of Launching An App: A Case Study

You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasi

Marketing , mobile , Case Studies , Content Strategy , Product Strategy , Business

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Victor Yocco - 5 Characteristics Of An Innovation

The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (

Marketing , ux , Product Strategy , Innovation , Business

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Lauren Ventura - Improving Reviews And Testimonials Using Science-Based Design

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s o

Marketing , ux , Product Strategy , Design , Business

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Simon Schmid - Elements Of A Viral Launch Page

Google+, Hipster, Connect.me and Instagram! They all hit a gazillion users in no time at all — and you can even read all about it in everyday media today. This is every product creator’s dream. Ok,

Marketing , Showcases , Inspiration , Web Design

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