Nov 17 2025

Slava Shestopalov - Everything I Know About UX Research I First Learned From Lt. Columbo

If you don’t know Lieutenant Columbo, I envy you. I wish I could erase my memory and watch this TV masterpiece for the first time again. Columbo, a Los Angeles homicide detective, has become a cult

Ethics , User Research , ux , Design

May 05 2009

Frank Puscher - Optimizing Conversion Rates: Less Effort, More Customers

Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart

ux , Usability , E-Commerce , Conversion

Aug 22 2011

Luke Wroblewski - New Approaches To Designing Log-In Forms

For many of us, logging into websites is a part of our daily routine. In fact, we probably do it so often that we’ve stopped having to think about how it’s done… that is, until something goes wrong:

Forms , ux , Usability , ui

Feb 25 2010

Janko Jovanovic - User Interfaces In Business Web Application Design

Business web application design is too often neglected. I see a lot of applications that don’t meet the needs of either businesses or users and thus contribute to a loss of profit and poor user expe

ux , Web Design , ui

Nov 17 2025

Lyndon Cerejo - From Prompt To Partner: Designing Your Custom AI Assistant

In “A Week In The Life Of An AI-Augmented Designer”, Kate stumbled her way through an AI-augmented sprint (coffee was chugged, mistakes were made). In “Prompting Is A Design Act”, we introduced WIRE

workflow , ux , AI , Design

Nov 17 2025

Victor Yocco - The Psychology Of Trust In AI: A Guide To Measuring And Designing For User Confidence

Misuse and misplaced trust of AI is becoming an unfortunate common event. For example, lawyers trying to leverage the power of generative AI for research submit court filings citing multiple compell

Guides , ux , AI , Design