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Paul Boag - How To Deal With Redundant, Out-Of-Date And Trivial Content ROT

Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The

Content , Content Strategy , Business

Paul Boag - All You Need To Know About Customer Journey Mapping

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose r

User Research , Clients , ux , Customer Service , Business

Paul Boag - Designing With Your Clients

We have all known the pain of a client interfering in the design process. Phrases like “Make the logo bigger” and “Put that above the fold” have become a running joke in the web design community. I

workflow , Clients , Business

Paul Boag - Why You Should Include Your Developer In The Design Process

Should designers be able to code? This topic never seems to die, with its endless blog posts, Twitter discussions and conference talks. But the developer’s involvement in the design process seems to

workflow , Teams , Business

Paul Boag - You Are Not A Machine. You Are Not Alone.

It was pouring with rain and I found myself driving. I didn’t know where I was going. I just needed out of the house. I needed to escape. After what felt like an age I found myself parked outside my

Community , Mental Health , Career

Paul Boag - Are Your Internal Systems Damaging Your Business?

The internal systems of many organizations have shocking user interfaces. This costs companies in productivity, training and even the customer experience. Fortunately, we can fix this. "How come I

workflow , Teams , Clients , Business

Paul Boag - Take A Digital Health Check

Have you ever wondered how digitally healthy the organization where you work at really is? If you’re a freelancer or work at an agency, well, have you thought about the health of your clients? I’m

workflow , Teams , Clients , Business

Paul Boag - Stop Wasting Users’ Time

Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?” and “How can I save the user time here?”

ux , User Interaction , Usability

Paul Boag - Are We Thinking About Digital All Wrong?

I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You wi

workflow , Clients , Discussions , Design , Business

Paul Boag - How To Make Yourself Redundant

Can you imagine your company having a chief electricity officer? Seems ridiculous doesn’t it, but many large businesses did when electricity first started to power the industrial economy. Electrici

workflow , Teams , Business

Paul Boag - So You Want To Write A Digital Strategy?

“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents? Yes, we un

workflow , Product Strategy , Design , Business

Paul Boag - Taming The Email Beast

In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time. We know now it didn’t

workflow , Productivity , Emails , Business

Paul Boag - Navigation For Mega-Sites

For most websites, navigation is not particularly challenging. A primary navigation bar, supported by sub-navigation, is often enough. Typically, sub-navigation displays the parent, siblings and ch

Navigation , ux , Content , Web Design , Design

Paul Boag - How To Use Email To Alienate Your Users

Spam! Monty Python may love it, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing? Most

Marketing , Clients , Inspiration , Emails , Business

Paul Boag - The Inconvenient Truth About SEO

Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take.

seo , Content , Business

Paul Boag - An Organizational Structure That Supports Your Digital Presence

Which category does your organization’s Web presence fall into? Over- or under-managed? When it comes to the Web, few organizations have found the Goldilocks zone. Their online activities are either

workflow , Teams , Business

Paul Boag - How To Give Our Clients The Best Deal In Mobile

Are we cheating our clients when it comes to mobile? More precisely, are we allowing our desire for mobile work to get in the way of providing our clients with the best solution for their business n

mobile , Clients , Business

Paul Boag - Are You Giving Your Users Positive Feedback?

We love to tell users that they have done something wrong. We have error messages for everything from poorly formatted telephone numbers to incorrect logins. But what about our user’s successes, do

ux , Usability , Opinion Column

Paul Boag - Why Account Managers Shouldn’t Prevent Designers From Speaking To Clients

Working as a web designer can suck sometimes. This is especially true when you don’t get to work alongside the client. Unfortunately, this scenario is more common than you would think. Many organiza

Project Management , Teams , Clients , Business

Paul Boag - Work, Life And Side Projects To Work On

There is no doubt about it. I am a hypocrite. Fortunately, nobody has noticed… until now. Here’s the thing. On one hand, I talk about the importance of having a good work/life balance, and yet on th

workflow , Project Management , Productivity , Design , Business

Paul Boag - Social Media Is A Part Of The User Experience

The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider soc

Marketing , Social , ux , Business

Paul Boag - Are You Ready For A Web Design Challenge?

This is not a normal Smashing Magazine post. I’m not going to teach you something new or inspire you with examples of great work. Instead, I want to encourage you to complete a Web design challenge.

Community , Web Design , Design , Business

Paul Boag - How To Become A Web Design Expert

Have you ever wanted to take a client by the collar, shake them around vigorously, and demand that they take you seriously because you are the expert? Why We All Want To Be Seen As An Expert Many

Productivity , Career , Business

Paul Boag - How To Build A Better Web Application For Your Business

Most of us will never get to work on a Web application that is funded by venture capital and for which the business aims are a secondary consideration. For us, developing a Web application is about

workflow , Process , Product Strategy , Business