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Paul Boag - Nudging Clients In The Right Direction To Give Them What They Want

“How did you do that?” My colleague Leigh sounded impressed. He had been working with a problem client for weeks trying to get design approval. Then I came along and was able to get signed-off in a

workflow , Clients , Business

Paul Boag - When Business Objectives And User Experience Clash

Here’s a question for you: would you agree that creating a great user experience should be the primary aim of any Web designer? I know what your answer is… and youʼre wrong! Okay, I admit that not

ux , Opinion Column

Paul Boag - Fight The System: Battling Bureaucracy

If you work as part of an in-house Web team, you have my sympathy. If that in-house team is within a large organization, then doubly so. Being part of an in-house Web team sucks. Trust me, I know. I

workflow , Teams , Clients , Business

Paul Boag - Web Designers, Don’t Do It Alone

Whether freelancers, small agency founders or website owners, too many of us work alone. The downside of the digital revolution is isolation. The Web allows us to do alone what previously would have

workflow , Design

Paul Boag - Is John The Client Dense Or Are You Failing Him?

Meet John, the client. John runs a reasonably large website. He is a marketer who considers himself smart, articulate and professional. That said, he doesn’t know much about Web design, and so he ne

Clients , Business

Paul Boag - How To Persuade Your Users, Boss Or Clients

Like many in the Web design industry, I have a strange job. I am part salesperson, part consultant and part user experience designer. One day I could be pitching a new idea to a board of directors,

Clients , Communication , Business

Paul Boag - 10 Harsh Truths About Corporate Blogging

I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comme

Marketing , Corporate , Business , Blogging

Paul Boag - 10 Ways To Put Your Content In Front Of More People

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same. Too often, we as website own

Ideas , Techniques , Content , Design

Paul Boag - 10 Things To Consider When Choosing The Perfect CMS

I have written about content management systems before. I have highlighted the their hidden costs, explained the differentiators behind the feature list and even provided advice for CMS users. Howev

cms , coding

Paul Boag - 10 Harsh Truths About Corporate Websites

We all make mistakes running our websites. However, the nature of those mistakes varies depending on the size of your company. As your organization grows, the mistakes change. This post addresses co

Web Design , Design , Business

Paul Boag - 8 Useful Tips To Become Successful With Twitter

Twitter is the big thing. With everybody from Britney Spears to Barack Obama now on Twitter, it is safe to say the social networking platform has gone mainstream. For many users worldwide Twitter ha

Resources , Guidelines , Business