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Lyndon Cerejo - A Five-Step Approach To The Metaverse

Ask a handful of people about the metaverse, and you’ll get a dozen different responses ranging from a virtual land of opportunity to another avenue of harassment, the new Facebook, or technology ja

ux , Branding , User Experience , Business

Lyndon Cerejo - Beyond Algorithms: Skills Of Designers That AI Can’t Replicate

At the start of the Coronavirus pandemic, I led the redesign of a tablet app used by sales representatives of the world’s largest food beverage company. Never having been a sales representative, no

UX Design , AI , Opinion Column

Lyndon Cerejo - A Week In The Life Of An AI-Augmented Designer

Artificial Intelligence isn’t new, but in November 2022, something changed. The launch of ChatGPT brought AI out of the background and into everyday life. Suddenly, interacting with a machine didn’t

workflow , ux , AI

Lyndon Cerejo - Prompting Is A Design Act: How To Brief, Guide And Iterate With AI

In “A Week In The Life Of An AI-Augmented Designer”, we followed Kate’s weeklong journey of her first AI-augmented design sprint. She had three realizations through the process: AI isn’t a co-pi

workflow , ux , AI

Lyndon Cerejo - From Prompt To Partner: Designing Your Custom AI Assistant

In “A Week In The Life Of An AI-Augmented Designer”, Kate stumbled her way through an AI-augmented sprint (coffee was chugged, mistakes were made). In “Prompting Is A Design Act”, we introduced WIRE

workflow , ux , AI , Design

Lyndon Cerejo - Designing Voice Experiences

Voice-based interfaces are becoming commonplace. Voice assistants such as Siri and Cortana have been around for a few years, but this past holiday season, voice-driven devices from Amazon and Google

mobile , Accessibility , coding , ui

Lyndon Cerejo - Lessons Learned From A First-Time Appreneur

There are over 2 million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take

Marketing , Communication , Income , Business

Lyndon Cerejo - Noah’s Transition To Mobile Usability Testing

Noah was concerned. He was the “UX guy” for the corporate office of a regional Quick Service Restaurant (a fast food chain) that was in the process of creating a mobile app to allow patrons to custo

mobile , Storytelling , testing , Usability

Lyndon Cerejo - A Guide To Conducting A Mobile UX Diagnostic

Today’s mobile users have increasing expectations, they are intolerant of faults in their mobile experiences, and they complain about bad mobile experiences on social media and through word of mouth

User Research , mobile , ux , User Interaction

Lyndon Cerejo - Lessons Learned From An App Graveyard

Guesstimates by analysts put the number of mobile app downloads this year at somewhere between 56 and 82 billion, with the average user downloading somewhere between 26 and 41 apps, with a smaller s

mobile , Apps , Business

Lyndon Cerejo - The Elements Of The Mobile User Experience

Mobile users and mobile usage are growing. With more users doing more on mobile, the spotlight is on how to improve the individual elements that together create the mobile user experience. The mobi

Design Patterns , mobile , ux

Lyndon Cerejo - User Experience Takeaways From Online Car Shopping

Emergency car shopping is no fun. This past month was the second time I had to shop for a car in a short timeframe without advance warning. Like most informed shoppers, I went online to get a feel f

Design Patterns , ux , Usability , Case Studies , Design

Lyndon Cerejo - Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process

Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the

seo , ux , Search , Usability , Psychology

Lyndon Cerejo - Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to th

seo , ux , Search , Usability , Psychology

Lyndon Cerejo - A User-Centered Approach To Web Design For Mobile Devices

For the past few years, we’ve heard pundits declaring each year as “year of the mobile Web”; each year trying to sound more convincing than the previous. Whether 2011 will be the real “year of the m

Responsive Design , mobile , Strategy

Lyndon Cerejo - Design Better And Faster With Rapid Prototyping

The old adage, “a picture speaks a thousand words” captures what user interface prototyping is all about: using visuals to describe thousands of words’ worth of design and development specifications

Prototyping , Web Design , Wireframing , Design