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Kevin Holesh - A Roadmap To Becoming An A/B Testing Expert

A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of lea

User Research , ux , testing , Design

Kevin Holesh - Increasing Online Sales: Simple Usability Problems To Avoid

1. Hidden Search Box A solid information architecture can do wonders for people who enjoy browsing, but some customers just want to find what they’re looking for, buy it and get out. These people a

Security , ux , Usability , Conversion