Product Strategy

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02:18 AM · Nov 17 ,2025

@victoryocco

暱稱Victor Yocco

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@yuryvetrov

暱稱Yury Vetrov

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@nathan-barry

暱稱Nathan Barry

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@chrisbank

暱稱Chris Bank

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@paul-boag

暱稱Paul Boag

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@chiara-aliotta

暱稱Chiara Aliotta

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@jeff-gothelf

暱稱Jeff Gothelf

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@marko-dugonjic

暱稱Marko Dugonjić

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@andybudd

暱稱Andy Budd

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@matt-athanasiou

暱稱Matt Athanasiou

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@juan-diego-rodriguez

暱稱Juan Diego Rodríguez

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@anna-ratkai

暱稱Anna Rátkai

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@Product Strategy / 博客 RSS 訂閱

Apr 14 2016

Robert Hoekman Jr - How To Take Charge Of A UX Kickoff Meeting

I once worked with a digital agency that didn’t know how to hold a kickoff meeting. And they didn’t even know that they didn’t know. Weeks into every project, they’d simply find themselves frustrate

Teams , ux , Communication , Product Strategy , Business

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Nov 17 2025

Andy Budd - The Feature Trap: Why Feature Centricity Is Harming Your Product

Most product teams think in terms of features. Features are easy to brainstorm and write requirement docs for, and they fit nicely into our backlogs and ticketing systems. In short, thinking in term

Best Practices , User Experience , Product Strategy , Design , Business

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Jun 14 2016

Jonathan Courtney - A Framework For Brainstorming Products

Brainstorming is notorious for being unstructured and often unactionable. People get in a room with some Post-its and whiteboards and expect the great ideas to happen. The problem is, even if there

UX Design , ux , Product Strategy

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Dec 08 2011

Jeff Gothelf - Clear Indications That It’s Time To Redesign

Redesign. The word itself can send shudders down the spines of any Web designer and developer. For many designers and website owners, the imminent onslaught of endless review cycles, coupled with an

Redesign , ux , Product Strategy

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Jan 27 2014

Marko Dugonjić - Pragmatic UX Techniques For Smarter Websites

What is “User Experience Design” exactly? Should you not start it unless you are fully dedicated, or should you embrace it in the process as soon as possible? Are all designers also user experience

Interaction Design , User Research , ux , Usability , Product Strategy

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Oct 23 2014

Keir Whitaker - Reducing Abandoned Shopping Carts In E-Commerce

In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website,

ux , E-Commerce , Product Strategy , Income , Business

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Nov 17 2025

Matt Athanasiou - Rethinking Star Ratings For Readers

Product ratings and reviews should provide clarity about a product’s qualities. Unfortunately, the nearly ubiquitous star rating scale can foster assumptions; it often lacks clearly defined measurem

ux , Product Strategy , Design

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Jan 21 2015

Victor Yocco - How To Have Users Spread Your Innovation Like Wildfire

As members of design teams, we want as many people as possible to use what we create. This is true whether we are designing a specialized medical device for a specific type of surgery or something m

Marketing , ux , Product Strategy , Innovation , Business

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Oct 26 2016

Joshua Mauldin - Giving Your Product A Soul

After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more t

ux , Usability , Product Strategy

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Nov 17 2025

Juan Diego Rodríguez - The End Of The Free Tier

I love free tiers, and I am not the only one. Everyone loves free things — they’re the best thing in life, after all. But maybe we have grown too accustomed to them, to the extent that a service swi

Marketing , Pricing , Product Strategy , Business

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Nov 17 2025

Sasha Denisova - Crafting A Killer Brand Identity For A Digital Product

It may seem obvious to state that the brand should be properly reflected and showcased in all applications, whether it is an app, a website, or social media, but it’s surprising how many well-establ

Branding , Product Strategy , Business

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Aug 11 2011

Paul Boag - How To Build A Better Web Application For Your Business

Most of us will never get to work on a Web application that is funded by venture capital and for which the business aims are a secondary consideration. For us, developing a Web application is about

workflow , Process , Product Strategy , Business

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Nov 17 2025

Anna Rátkai - When Friction Is A Good Thing: Designing Sustainable E-Commerce Experiences

As lavish influencer lifestyles, wealth flaunting, and hauls dominate social media feeds, we shouldn’t be surprised that excessive consumption has become the default way of living. We see closets fi

E-Commerce , Product Strategy , Business

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Sep 17 2014

Rian van der Merwe - Why Companies Need Full-Time Product Managers (And What They Do All Day)

What is a product manager? What do product managers do all day? Most importantly, why do companies need to hire them? Good questions. The first confusion we have to clear up is what we mean by “pro

workflow , Teams , Discussions , Product Strategy , Business

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Nov 17 2025

Suzanne Scacca - Better ROI For Your Digital Products: Why Continuous Research Is Key

This article has been kindly supported by our dear friends at Maze, a continuous product discovery platform that empowers product teams to collect and consume user insights, continuously. Thank y

Techniques , User Research , Tools , Product Strategy

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Jan 24 2012

Yiannis Konstantakopoulos - What Successful Products Teach Us About Web Design

Web design is a craft that is constantly evolving and yet also sometimes sabotaged. The moment a design is released, a new version is born. In the beginning, like a baby, it seems vulnerable and wea

ux , Product Strategy , Design

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Nov 17 2025

Scott Himmer - Changing A Tire On A Moving Car (Or How To Improve Product Roadmaps)

Companies can often carry their products into the future with a “feed the machine” mentality. To meet customer demands they continually pack more features into a product only to find that it’s makin

workflow , Usability , User Experience , Product Strategy , Business

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Nov 17 2025

Nikita Samutin - Beyond The Hype: What AI Can Really Do For Product Design

These days, it’s easy to find curated lists of AI tools for designers, galleries of generated illustrations, and countless prompt libraries. What’s much harder to find is a clear view of how AI is a

ux , AI , Product Strategy , Design

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Nov 29 2012

Marc Thomas - Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to

Marketing , Advertising , Responsive Design , mobile , Product Strategy , Business

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Aug 22 2013

Cassie McDaniel - Forget The Job Title And Start Designing For Digital Products

In digital culture, we are beginning to think of our output as products and of our clients as users. “Products” might be websites, apps or communities, and they might be created by startups, agencie

Clients , Web Design , Product Strategy , Design , Business

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Jan 16 2014

Jonathan Kochis - How To Use Data And Research To Build A Better Mobile Web

The value you bring to any project as a designer or user experience professional isn’t only your ability to execute a series of tasks. Good clients will recognize and appreciate the guidance, recomm

Marketing , mobile , Case Studies , Product Strategy

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Apr 05 2012

John Casey - The Art Of Launching An App: A Case Study

You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasi

Marketing , mobile , Case Studies , Content Strategy , Product Strategy , Business

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Jan 29 2015

Victor Yocco - 5 Characteristics Of An Innovation

The “diffusion of innovations” theory of communications expert and rural sociologist Everett Rogers attempts to identify and explain the factors that lead to people and groups adopting innovations (

Marketing , ux , Product Strategy , Innovation , Business

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Feb 11 2016

Lauren Ventura - Improving Reviews And Testimonials Using Science-Based Design

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s o

Marketing , ux , Product Strategy , Design , Business

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