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07:27 PM · Nov 17 ,2025

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Dudley Storey - Designing For Emotion With Hover Effects

Of the many factors that must be considered in Web design, emotional interaction is an important, but frequently neglected, component. In the real world, we experience the sensual interaction of des

coding , Emotional Design , Css , jquery , HTML , Javascript

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Sabina Idler - Not Just Pretty: Building Emotion Into Your Websites

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use

ux , Emotional Design , Content Strategy , Design

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David Travis - Persuasion Triggers In Web Design

How do you make decisions? If you’re like most people, you’ll probably answer that you pride yourself on weighing the pros and cons of a situation carefully and then make a decision based on logic.

ux , Usability , Emotional Design , Psychology

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Simon Schmid - The Personality Layer

“Oh hai Smashing Magazine!” That’s one of the dozen ways that Flickr welcomes its users upon signing in every time. It’s an easily overlooked detail, one that the service would work without flawless

Graphic Design , ux , Emotional Design , Design

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Rick Sloboda - Why You Should Get Excited About Emotional Branding

Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap

workflow , Branding , Inspiration , Emotional Design , Business

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Tom Giannattasio - Relationship Engineering: Designing Attraction

Apple seems to have entranced people. It’s hard to walk down the street without passing someone who is plugged in to those iconic white headphones or to enter a coffee shop without hearing someone g

Web Design , Emotional Design , Personalization , Opinion Column , Design

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Karim Boubker - The Personification Of Design

Every single day for the past twenty two years of my life, I have never left my house without having to worry about my appearance. I am human, and as such, I tend to identify myself by what I wear.

Web Design , Emotional Design , Discussions , Design

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Francisco Inchauste - UX Storytelling For A Better User Experience (Part One)

Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve with their purpose rem

Storytelling , ux , Emotional Design

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Robin Rendle - Why Should We Design Emotional Systems?

Before the very first page of a book has been read, you’ve already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the typ

Inspiration , Content , Web Design , Emotional Design

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Aarron Walter - Redesigning With Personality

We are very happy to present a sample chapter from the SOLD OUT printed Smashing Book #3, written by Aarron Walter. In this chapter, Aarron explains how sharing our personalities can help us create

Graphic Design , Personality , Web Design , Emotional Design

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Marli Mesibov - How To Use Storytelling In UX

As human beings, we love stories. And stories come in all shapes and sizes. Children love fairy tales; teenagers ask “and then what happened?” when their friends recount gossip; history buffs explor

Storytelling , ux , Emotional Design , Product Strategy

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Chuck Longanecker - Give Your Website Soul With Emotionally Intelligent Interactions

What is it that makes us loyal fans of the websites and apps we love? When we sat down to answer this question for ourselves, we found that the websites and apps we truly love have one thing in comm

Interaction Design , ux , Emotional Design

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Shell Greenier - Optimizing Emotional Engagement In Web Design Through Metrics

Using metric data, we are able to trace behavioral and emotional responses to identify the weak spots in our storytelling strategies. By identifying and optimizing these areas, we’re able to make ou

Storytelling , ux , Emotional Design , Psychology

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Pamela Pavliscak - Designing For The Internet Of Emotional Things

More and more of our experience online is personalized. Search engines, news outlets and social media sites have become quite smart at giving us what we want. Perhaps Ali, one of the hundreds of peo

Emotional Design , Psychology , Design

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Francisco Inchauste - Better User Experience With Storytelling (Part 2)

In the first part of this Better User Experience With Storytelling series, we explored some of the basic structures and story patterns found in myths and religions. We saw how these patterns continu

Storytelling , ux , Usability , Emotional Design

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