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06:33 PM · Nov 22 ,2025

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Sawyer Hollenshead - Building WordPress Themes You Can Sell

When I took my first steps into the WordPress theme arena, I didn’t know much about it. I wandered blindly into the business, not knowing whether I was doing things correctly. Over time, through tri

wordpress , Themes , Income , Business

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Kate Davies - Recession Survival Tips For Online Businesses

In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they bec

Marketing , Clients , Customer Service , Income , Business

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Nathan Barry - How To Profit From Selling Digital Products (Part 1)

At the end of 2012, I was talking with a good friend of mine who runs a small custom woodworking company. We were discussing business over the last year and a few things we learned. While his busine

Product Strategy , Income , Design , Business

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Trevan Hetzel - How To Sell The Value Of The Web To Small-Town Clients

Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in t

Marketing , Clients , Income , Business

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Jose Martinez Salmeron - Recent Trends In Storytelling And New Business Models For Publishers

It is clear that the ongoing dramatic transformation of the media industry in all its formats (audio, video and text) leaves the door open for a complete reinvention of the publishing business. This

Storytelling , Income , Business

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Dmitry Fadeyev - 7 More Useful Tips To Help Your Site Convert

Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-prin

ux , Usability , E-Commerce , Conversion , Income , Guidelines

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James Chudley - How To Use Photos To Sell More Online

This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when pl

Photography , Web Design , Conversion , Income , Design , Business

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Nathan Barry - How to Sell Digital Products Successfully — Part 2

This is the second and final article on how to sell and profit from digital products. Inpart 1,we covered many of the benefits of digital products over physical goods as well as the marketing philos

Product Strategy , Income , Design , Business

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Sacha Greif - Passive Income Strategies For Web Designers

Finding ways to earn passive income is a growing concern among many freelance designers. I’ve always loved client work, but I have to admit that the pressure of juggling multiple bosses and constant

workflow , Clients , Discussions , Income , Business

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Peter Smart - Getting Clients: Approaching The Company

A defining factor in any freelancer or agency’s success in gaining new business is their ability to market their skills effectively. In this three-part series, we will explore ways in which designer

Clients , Income , Business

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Robert Bowen - Dealing With Clients Who Refuse To Pay

As a designer, you will eventually have to face a couple of unfortunate truths in your career. Number one: just because you wear a bathrobe for most of your “business” hours does not actually make i

Contracts , Clients , Income , Business

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Nathan Barry - How To Launch Anything

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launc

Community , Marketing , Income , Business

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Lyndon Cerejo - Lessons Learned From A First-Time Appreneur

There are over 2 million iOS apps and almost as many Android apps in the growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take

Marketing , Communication , Income , Business

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Jeff Gardner - Client Strategy For Successful Relations

Let’s face it. Some days, you want to just fire your clients. You go through one too many comps, iterations or edits and you’ve had enough. It has happened to everyone at least once and I’d be lying

Clients , Communication , Income , Business

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Vitaly Friedman - A Never-Ending Story On Ad-Blockers

Desperate times call for desperate measures. In attempts to fight back against the growing adoption of ad-blockers, many publishers and ad-dependent websites adopt all kinds of techniques from intro

Advertising , ux , Income , Business

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Mathias Jakobsen - From Fledgling To Founder: How Designers Can Push Their Creations Into The Real World

The idea that designers are bound to be servants of other people’s and companies’ products is extremely pervasive. Sure, you may build your own design agency but, in the end, that agency is simply a

Marketing , Income , Design , Business

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Paul Jarvis - How To Create A Self-Paced Email Course

When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online email course, and all

Newsletters , Emails , Content Strategy , Income , Business

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Mark Reeves - How To Sell The Value Of Mobile To Clients

As Web designers and developers, we see the value in supporting mobile devices every day. We’re well-versed in tactics and techniques for adapting our work to mobile. Our challenge is to be equally

mobile , Clients , Content , Web Design , Income , Business

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Nathan Ford - Craft An Irresistible Price By Focusing On Your Users

This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaini

Marketing , Pricing , Income , Business

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Anders Hoff - Free Website ROI Calculator (Google Spreadsheet)

In this post we are glad to present to you yet another freebie: the Website ROI Calculator, a free Google Spreadsheet created by Anders Hoff specifically for Smashing Magazine and our readers. Of co

Freebies , Income , Business

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Dmitry Fadeyev - How To Avoid The Pitfalls Of Free

Misaligned interests create tension in the design process that can lead to bad, and potentially unethical, design decisions, that result in inferior products. In this article I will examine how the

UX Design , ux , Income

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Jeremy Girard - How To Build Long-Term Client Relationships

Much attention is given to how you kickoff projects, or how best to design and develop websites. But the final stages of the Web design process are never discussed as much as those early and middle

Clients , Income , Business

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John Stevens - Boosting Your Rates With Psychologically Validated Principles

It is often easy to overlook the underlying principles that compel people to take action. Instead, we tend to obsess over minute details — things like button color, pricing and headlines. While thes

Usability , E-Commerce , Psychology , Conversion , Income , Business

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Jon Savage and Simon H. - How To Turn Small Projects Into Big Profit - A Case Study

However, during the course of the first meeting, the client mentions that they don’t have a budget. Being the inquisitive businessperson that you are, you say, “Well, we work with budgets of almost

Clients , Case Studies , Income , Business

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