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Nov 17 2025

Irina Silyanova - How To Improve Your Microcopy: UX Writing Tips For Non-UX Writers

Throughout my UX writing career, I’ve held many different roles: a UX writer in a team of UX writers, a solo UX writer replacing someone who left, the first and only UX writer at a company, and even

workflow , ux , Content , Design

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Dec 20 2010

Craig Anderson - E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when uniqu

Content , Web Design , E-Commerce , Content Strategy , Copywriting , Design , Business

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Jun 11 2015

Paul Boag - How To Deal With Redundant, Out-Of-Date And Trivial Content ROT

Publishing content to the web is expensive. I know what you’re thinking: no, it’s not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The

Content , Content Strategy , Business

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Nov 18 2010

ZURB - How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Le

Marketing , Content , E-Commerce , Business

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Jul 19 2009

Christian Bäuerlein - How To Automate Optimization and Deployment Of Static Content

A lot of traffic between users and your site comes from the static content you’re using to set up the user interface, namely layout graphics, Stylesheets and Javascript files. This article shows a

optimization , php , Content , coding , Ruby on Rails

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Jun 26 2013

Jeff Eaton - When Editors Design – Controlling Presentation In Structured Content

Thanks to the skyrocketing popularity of mobile devices, a new generation of designers and CMS developers has found the religion of Structured Content. Once the domain of semantic markup purists and

Content , cms , coding , Content Strategy

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Aug 18 2010

Jeremy Girard - Users Are Not Idiots

Websites are designed to be used by people of varying backgrounds, educations and technical levels. One of the challenges we face when designing for the Web is finding a way to create sites and appl

ux , Content , Web Design , Discussions

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Jun 03 2011

Allie Gray Freeland - Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience

Content , Web Design , Content Strategy , Copywriting , Design , Business

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Feb 27 2012

James Young - Is There Ever A Justification For Responsive Text?

Depending on who you follow and what you read, you may have noticed the concept of “responsive text” being discussed in design circles recently. It’s not what you might imagine — resizing and alteri

Responsive Design , mobile , Content

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Nov 17 2025

Frederick O’Brien - How I Learned To Stop Worrying And Love Multimedia Writing

Prior to the World Wide Web, the act of writing remained consistent for centuries. Words were put on paper, and occasionally, people would read them. The tools might change — quills, printing presse

Inspiration , Content , MDX

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