In a previous article on Smashing Magazine, I described A/B testing and various resources related to it. I have also covered the basics of multivariate testing in the past, yet in this post I’ll go
The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab
Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is fl
People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This article is meant to be the best guide you will ever need f
