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Alma Hoffmann - Typographic Hierarchies

Simply defined, the concept of typographic hierarchies refers to the visual organization of content in terms of their relative importance. In other words, the manner in which we organize the text, t

Guides , Art , Typography , Design

Alma Hoffmann - Brush Lettering: It Only Gets Better After Practice (Part 2)

In the first part of this article, we discussed the resurgence of lettering, we defined the differences between lettering, calligraphy, and typeface design, and we also discussed pens, papers, and o

Graphic Design , Lettering , Typography , Design

Alma Hoffmann - Brush Lettering: It Only Gets Better After Practice (Part 1)

The resurgence of hand lettering, calligraphy, signage, penmanship, or really anything that is graphic and handmade is increasingly difficult to ignore. Along with letters drawn in any of the catego

Typography , Inspiration , Design

Alma Hoffmann - Welcome To The Smashing Design Section

Hi! So glad you are here! My name is Alma, and I am the editor for the design section at Smashing. And you know what? I absolutely love it! I enjoy editing very much, and it makes me very happy when

Graphic Design , Guides , Typography , Design

Alma Hoffmann - Drawing Pictures All Day

“I draw pictures all day.” “So, you do nothing all day?” That’s how many people would respond to someone who says they spend the day with a pen or pencil in their hand. It’s often considered an emp

workflow , Graphics , Creativity , Inspiration

Alma Hoffmann - Finding Alternative Sources Of Typographic Layout In Our Surroundings

The Framework Of Sources For Typographic Layout According to Wucius Wong in his book Principles of Form and Design (page 42), point, line and plane can be considered conceptual design elements beca

Typography , Layouts , Inspiration , Design