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01:29 AM · Nov 17 ,2025
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christian-holst 頭像

Christian Holst - The State Of E-Commerce Checkout Design 2012

A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerc

User Research , ux , Studies , E-Commerce

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Kevin Holesh - A Roadmap To Becoming An A/B Testing Expert

A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of lea

User Research , ux , testing , Design

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Kyle Larson - Creating A Website Data Report: Three Degrees Of Separation

Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered

Customer Experience , User Research , ux , Analysis

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victoryocco 頭像

Victor Yocco - Social Identity Theory – How To Incorporate Social Influence Into Design

No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by

User Research , ux , Psychology

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David Sherwin - A 5-Step Process For Conducting User Research

Imagine that this is what you know about me: I am a college-educated male between the ages of 35 and 45. I own a MacBook Pro and an iPhone 5, on which I browse the Internet via the Google Chrome bro

User Research , Tools , ux , Guidelines

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Talke Hoppmann-Walton - Building A User Segmentation Matrix To Foster Cross-Org Alignment

Do you recognize this situation? The marketing and business teams talk about their customers, and each team thinks they have the same understanding of the problem and what needs to be done. Then, th

User Research , Teams , Business

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devin-harold 頭像

Devin Harold - How To Build An Ethical User Research Practice At Any Organization

Ethics are an important part of human-computer interaction because they keep people at the heart of the design process. Unethical practices at companies lead to the creation of technology that we al

Ethics , workflow , User Research

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Mariana Macedo - Eye-Tracking In Mobile UX Research

The eye-tracking methodology can be extremely valuable for usability tests since it records the journey without interfering with the users’ natural behavior. Imagine, for example, that you test a pr

User Research , mobile , testing , Usability , User Experience

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Julia Rozwens - How To Conduct Website Localization: Don’t Get Lost In Translation

A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user

User Research , Internationalization , ux , Web Design , Content Strategy

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Pete Smart - 50 Design Problems In 50 Days: Real Empathy For Innovation (Part 1)

I recently travelled 2517 miles to try to solve 50 problems in 50 days using design — a journey that would challenge me to fundamentally rethink my understanding of the user-experience design proces

User Research , ux , Prototyping

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Marko Dugonjić - Pragmatic UX Techniques For Smarter Websites

What is “User Experience Design” exactly? Should you not start it unless you are fully dedicated, or should you embrace it in the process as soon as possible? Are all designers also user experience

Interaction Design , User Research , ux , Usability , Product Strategy

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Lyndon Cerejo - A Guide To Conducting A Mobile UX Diagnostic

Today’s mobile users have increasing expectations, they are intolerant of faults in their mobile experiences, and they complain about bad mobile experiences on social media and through word of mouth

User Research , mobile , ux , User Interaction

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Bruce Lawson - World Wide Web, Not Wealthy Western Web (Part 2)

In part 1 of this article, we looked at where in the world the new entrants to the World Wide Web are, and some of the new technologies the standards community has worked on to address some of the c

Responsive Design , User Research , Web Design , Browsers

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Louis Rosenfeld - Stop Redesigning And Start Tuning Your Site Instead

In my nearly two decades as an information architect, I’ve seen my clients flush away millions upon millions of dollars on worthless, pointless, “fix it once and for all” website redesigns. All type

Responsive Design , User Research , ux , Information Architecture , Design

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Paul Boag - A Pragmatist’s Guide To Lean User Research

We don’t live in an ideal world. Most of us have too much work, too little time, and too small a budget. When it comes to digital projects, it seems like our clients or bosses always prioritize spee

Guides , User Research , User Experience

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Dave Ellender - Using Social Media For User Research

In the commercial sector, social media is a source of data about users that often gets ignored in favor of other more controlled user research activities, such as interviews and user testing. (Thoug

Social Media , User Research , ux

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Kyle Soucy - Collaging: Getting Answers To The Questions You Don’t Know To Ask

When conducting user research, we all know that asking the right questions is just as important as how you ask them, but how do you know exactly what questions to ask? What if the discussion topic i

Art , User Research , ux , Psychology

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Tomer Sharon - The UX Research Plan That Stakeholders Love

UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product manager

User Research , Tools , ux

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Michele Williams - Conducting Accessibility Research In An Inaccessible Ecosystem

Ensuring technology is accessible and inclusive relies heavily on receiving feedback directly from disabled users. You cannot rely solely on checklists, guidelines, and good-faith guesses to get thi

User Research , Accessibility , Design

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Renaissance Rachel - How To Build Strong Customer Relationships For User Research

Nurturing connections with your customers is one of the most effective ways to gain valuable insight into their experiences with your product and make informed decisions that fuel growth and success

User Research , Communication , User Experience , Business

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devin-harold 頭像

Devin Harold - How To Create A Rapid Research Program To Support Insights At Scale

While the User Experience practice has been expanding and will continue to balloon in the coming years, so have its sub-disciplines such as content strategy, operations, and user research. As the pr

UX Design , User Research , User Experience , Business

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christian-holst 頭像

Christian Holst - Exploring 10 Fundamental Aspects Of M-Commerce Usability

Everyone is talking about mobile. Some e-commerce websites are venturing into it. Mobile commerce (also known as “m-commerce”) has immense potential, exhibiting a 86% growth rate and hitting $25 bil

User Research , ux , Usability

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Victor Yocco & Dana Daniels - Creating And Maintaining A Voice Of Customer Program

For those involved in digital and physical product development or leadership, consider a Voice of Customer (VoC) program. A VoC program systematically gathers and analyzes customer insights, channel

User Research , User Experience , Design , Business

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Catalina Naranjo-Bock - How To Design Global Applications For Children

The entire process of designing digital applications comes with many challenges and decisions. For the majority of projects, you will be designing in somewhat familiar territory. But what happens wh

Graphic Design , User Research , Usability

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