Traditional personas suck for UX work. They obsess over marketing metrics like age, income, and job titles while missing what actually matters in design: what people are trying to accomplish.
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Climate change is the single biggest health threat to humanity, accelerated by human activities such as the burning of fossil fuels, which generate greenhouse gases that trap the sun’s heat.
The av
Misuse and misplaced trust of AI is becoming an unfortunate common event. For example, lawyers trying to leverage the power of generative AI for research submit court filings citing multiple compell
Unlike timeline-based animations, which tell stories across a sequence of events, or interaction animations that are triggered when someone touches something, ambient animations are the kind of pass
There is a spectrum of opinions on how dramatically all creative professions will be changed by the coming wave of agentic AI, from the very skeptical to the wildly optimistic and even apocalyptic.
In “A Week In The Life Of An AI-Augmented Designer”, Kate stumbled her way through an AI-augmented sprint (coffee was chugged, mistakes were made). In “Prompting Is A Design Act”, we introduced WIRE
As September comes to a close and October takes over, we are in the midst of a time of transition. The air in the morning feels crisper, the leaves are changing colors, and winding down with a warm